Webflow's pricing can be confusing at first, but it becomes much more straightforward once you understand the differences.
In this article, we'll explain each available option, guide you in choosing the best plan, and share ways to save money.
Choosing the right plan involves answering many questions, so I’ll walk you through it to avoid confusion and poor decisions.
Why is choosing the right plan so important? First, to avoid overpaying. Second, you should ensure you don’t miss out on features that can help grow your business. Third, avoid limitations after launch if your traffic or leads exceed plan limits.
Choosing the Right Webflow Pricing Option
Choosing the right Webflow plan depends on the specific needs of your project. Considerations include:
● Are you a business or a developer?
● Website type: What kind of website are you building (e.g. blog, e-commerce store)?
● Content volume: How much content will your website have (e.g., number of blog posts, products)?
● Traffic expectations: How many visitors do you expect on your website each month?
● Features required: What specific features do you need (e.g., CMS, e-commerce functionality, custom code)?
● Team size: How many people will be working on the website?
Webflow Pricing Structure
The Webflow pricing structure is separated into two main categories: Site plans and Workspace plans.
The main difference between site and workspace plans in Webflow lies in their purpose and scope. Site plans focus on the capabilities and hosting of a single website, while workspace plans are geared towards facilitating team collaboration and managing multiple projects within a workspace.
Site Plans
Webflow offers different types of site plans tailored to different website needs. They are further divided into Website plans for standard websites and E-commerce plans for online stores.
Website plans are for sites that don't need e-commerce features, such as portfolios, blogs, and business websites. There are four website plans.
Starter Plan
- Free forever: This plan is ideal for new users to experiment with Webflow and create simple sites.
- Limitations: You can build up to two websites, but you can't export the code or transfer the site to another Webflow account.
- Publishing: You can only publish to a Webflow subdomain (e.g., yoursite.webflow.io).
- Suitable for: Learning Webflow and building basic websites without a custom domain.
Basic Plan
- Cost-effective option: Starts at $12 per month billed annually or $14 if paid annually.
- Custom Domain: Allows you to connect your own domain name (e.g., www.yourwebsite.com).
- Static Website Focus: Best for simple, static websites with up to 100 pages.
- No CMS: Does not include a Content Management System (CMS), so it's not suitable for content-heavy sites like blogs.
- Suitable for: Small businesses or individuals needing a simple website with a custom domain and basic features.
CMS Plan
- Content-driven websites: Designed for websites with dynamic content, like blogs, news sites, or those requiring regular updates.
- CMS Included: Offers an intuitive and scalable CMS to manage your website's content easily.
- Increased Capacity: Supports up to 2,000 CMS items (e.g., blog posts) and 100 static pages.
- Traffic and Features: Handles up to 100,000 monthly visitors and includes additional features like site search functionality.
- Suitable for: Bloggers, content creators, and businesses that need to publish and manage a lot of content.
Business Plan
- High-traffic websites: Designed for larger websites with significant traffic and demanding requirements.
- Enhanced Capacity and Performance: Handles up to 1,000,000 monthly visits, offers 10,000 CMS items, and includes features like form file uploads.
- Faster Loading Speed: Provides a faster Content Delivery Network (CDN) for improved performance and user experience.
- Increased Collaboration: Allows up to 10 content editors to work on the website.
- Suitable for: Growing businesses and organizations with high-traffic websites and the need for advanced features and collaboration.
Enterprise Plan
- Customizable and Scalable: Tailored to the specific needs of large corporations and websites that require highly customized solutions.
- Flexible Traffic and Features: Offers custom traffic limits, more than 10,000 CMS items, and a wide range of advanced features and integrations.
- Dedicated Support: Includes a dedicated account manager and technical specialist from Webflow, with customized service level agreements (SLAs).
- Enhanced Security: Provides advanced security features and compliance options, such as custom security headers and the ability to connect custom SSL certificates.
- Suitable for: Large enterprises with complex website needs, high security requirements, and a need for personalized support.
Ecommerce Plans
The sources provide a detailed breakdown of Webflow's E-commerce plans, highlighting their features, pricing, and suitability for different online businesses.
.webp)
Here's a comprehensive explanation of the Standard, Plus, and Advanced E-commerce plans.
Common Features Across All E-commerce Plans
Before examining each plan individually, it's important to note that all Webflow E-commerce plans share these core features:
- Custom Shopping Cart and Checkout Pages: Design and customize your online store's checkout experience for a seamless and branded customer journey.
- Email Customization: Personalize email notifications and marketing messages to engage your customers effectively.
- Integrated CMS: Leverage Webflow's powerful CMS to manage product information, create dynamic product pages, and organize your online catalog.
- Multiple Payment Gateways: Accept payments through popular gateways like Stripe and PayPal, providing flexibility for your customers.
- Automatic Tax Calculation: Streamline your sales process with automatic tax calculations based on customer location and product taxability.
- Marketing Integrations: Connect with marketing tools like Google Analytics, Google Shopping, Mailchimp, and social media platforms to enhance your online store's reach.
- Custom Shipping Rates: Configure shipping options and rates based on destination, weight, or order value to meet your business needs.
Standard Plan
- Pricing: $29 per month billed annually or $42 billed monthly.
- Ideal For: New or small-scale online stores generating up to $50,000 in annual sales.
- Key Features:some text
- Includes all the features of the CMS website plan, making it suitable for content-rich online stores that also maintain a blog or other dynamic content sections.
- Supports up to 500 products.
- Charges a 2% transaction fee on each successful sale, in addition to payment processing fees.
Plus Plan
- Pricing: $74 per month billed annually or $84 billed monthly.
- Ideal For: Established online stores with annual sales of up to $200,000.
- Key Features:some text
- Includes all the features of the Business website plan, providing enhanced performance, traffic handling, and form submission capabilities.
- No transaction fees, saving you money as your sales volume increases.
- Supports up to 1,000 products.
Advanced Plan
- Pricing: $212 per month billed annually or $235 billed monthly.
- Ideal For: High-growth online stores with annual sales exceeding $200,000.
- Key Features:some text
- Includes all the features of the Plus plan, plus even higher limits and capabilities.
- Supports up to 3,000 products.
- Provides the highest level of scalability and performance to accommodate substantial traffic and sales volume.
Choosing the Right E-commerce Plan
Selecting the most appropriate E-commerce plan depends on your current sales volume, projected growth, and specific business requirements. Here's a simplified guide:
- Standard: Perfect for new online stores or those with limited sales, offering essential E-commerce functionality at an affordable price.
- Plus: A solid choice for growing businesses that have surpassed the Standard plan's limits and need more capacity, enhanced performance, and no transaction fees.
- Advanced: Designed for established and high-revenue online stores that require maximum scalability, capacity, and a comprehensive set of features to support their operations.
Remember to consider factors like your product catalog size, anticipated traffic, and budget constraints when deciding. The sources recommend annual billing to save 15% on both Site and Account plans.
Add-ons
Webflow offers several add-ons to enhance website functionality and streamline operations, including Analyze, Optimize, and Localization. These add-ons, generally available for a monthly fee, provide tools for site analysis, conversion optimization, and content adaptation for global audiences.
Webflow Analyze
Analyze is Webflow's native analytics platform. It provides designers and content marketers with a unified view of visitor behavior, allowing data-driven decisions.
Features:
- Provides site and page insights directly within Webflow, eliminating the need to switch between tools.
- Effortless setup with one-click installation and automatic event capture.
- Built-in privacy features and integration options with leading consent management platforms.
- Offers an overview of site traffic and performance, including top pages and the number of unique visitors.
- Shows page-level insights, such as click interactions and visitor navigation flow.
- Allows users to access analytics data directly on the page they are working on in Webflow.
- Does not provide individual visitor-level data, only aggregate information.
- Collects various data categories, such as page visits, visitor location, click events, browser language, and device type.
- Uses anonymous identifiers and does not collect personally identifiable information.
- Stores information in the visitor's browser local storage, not cookies.
Pricing:
- For Basic, CMS, and Business Site plans, Analyze is available as an add-on with pricing tiers based on the number of monthly sessions, ranging from $29 per month for 10,000 sessions to $299 per month for 500,000 sessions.
- For Enterprise plans, Analyze pricing is custom.
Webflow Optimize
Optimize is a tool for maximizing website conversions by employing A/B testing, personalization, and AI-powered delivery.
Features:
- Facilitates quick and easy A/B testing, allowing comparison of different website variations.
- Provides insights on content performance, such as headlines, images, and calls to action, to improve engagement and conversion rates.
- Allows scaling of experiments from small copy changes to major site elements.
- Enables personalized site experiences based on visitor segmentation, tailoring messaging and content for improved conversions.
- Supports Account-Based Marketing (ABM) campaigns by enabling hyper-personalized experiences for target accounts.
- Offers AI-powered optimization (AI Optimize) for real-time content adjustments and faster results.
- Facilitates multi-variable testing to determine optimal page element combinations.
- Collects visitor attributes for segmentation such as device type, visitor status (new or returning), location, referral source, and UTM parameters.
- Uses anonymous identifiers and does not collect personally identifiable information by default.
- Employs local storage in the browser, not cookies, to assign anonymous visitor IDs.
Pricing:
- The base Optimize plan starts at $299 per month and offers features such as A/B testing, personalization, audience insights, and AI Optimize.
- An Enterprise plan is available for businesses needing to scale their optimization programs.
Webflow Localization
Localization is a comprehensive solution for customizing websites to cater to a global audience, covering design, translation, and SEO.
Features:
- Provides visual customization tools within the Webflow Designer for localized sites without coding.
- Allows localization of static pages, CMS items, images, and alt text.
- Offers control over element visibility across locales for tailored experiences.
- Supports machine-powered and manual translation options.
- Integrates with third-party translation management systems (TMS) through direct integrations or APIs.
- Enables localized URLs and subdirectories for SEO purposes.
- Facilitates translation of meta titles and descriptions for each locale.
- Automatically generates a localized sitemap with hreflang tags.
- Provides a customizable locale selector and automatic visitor routing.
Pricing:
- Localization is available as an add-on to paid Site plans (excluding Ecommerce plans).
- The Essential plan, starting at $9 per locale per month, includes up to three locales, machine translation, and basic localization features.
- The Advanced plan, starting at $29 per locale per month, supports up to ten locales, asset localization, localized URLs, and automatic visitor routing.
- An Enterprise plan offers custom locale limits and advanced features for global scaling.
Webflow offers a free preview of Localization features. Users only pay when they publish localized content.
How to save on Webflow pricing
Here are some ways a Webflow development agency can help you save money.
- Recommending the Appropriate Site Plan: By carefully analyzing your needs, guiding you to the appropriate plans, and leveraging cost-saving opportunities like annual billing and efficient development practices, a Webflow development agency can help you achieve a robust online presence without overspending.
- Free Start with Agency Account: You can begin your Webflow journey without any upfront costs by leveraging the agency's account. This allows you to familiarize yourself with the platform and see your website come to life before committing to a paid plan. Once your website is ready for launch, the agency can help you transition to your own paid plan.
- Performance Optimization: Webflow agencies have expertise in optimizing website performance, leading to faster loading times, improved user experience, and potentially lower hosting costs. For instance, they can optimize images, streamline code, and implement efficient caching techniques, allowing your website to run smoothly even on a lower-tier plan.
- Customization: An agency can create custom designs and functionality tailored to your specific requirements, potentially saving you money compared to opting for higher-tier plans with features you may not fully utilize. They can leverage Webflow's flexibility to build unique elements and interactions, reducing the need for costly third-party integrations.
- Form Automation and Verification: Agencies can automate form submissions, integrate them with your existing systems, and implement robust verification processes. This automation can streamline your workflows, reduce manual effort, and potentially allow you to choose a lower-tier plan without sacrificing functionality.
One example is Doorstead's website, a full-service property management platform. The Sommo team optimized the website for maximum performance and created new, personalized pages tailored to each marketing campaign. You can learn more about the case here.
How much does a Webflow Mobile App cost?
In our mobile-first era, turning a website into a mobile app is a highly popular request. A mobile app can significantly boost user engagement and retention. Businesses can attract users from the App Store and Google Play, offering them a unique mobile experience.
Webflow doesn't have native functionality for mobile apps, but there's good news—you can easily convert your website into a mobile app using Natively, even without technical skills. Natively also provides useful mobile features like push notifications, geolocation, and more. Plans with these features start at $32/month (with a 35% discount for annual payments).
FAQ
1. What are Webflow Site Plans and how do they differ from Workspace Plans?
Site plans are essentially hosting plans for your website. They determine the features and resources your website has, like the number of pages, CMS items, bandwidth, and monthly visits. You need a site plan for each website you want to host on Webflow and connect a custom domain to.
Workspace plans, on the other hand, are for the people building and managing the website. They provide tools for designers, developers, and content editors to collaborate and manage their projects. Workspace plans are charged per account and offer different levels of access and features depending on your needs (freelancer, agency, in-house team, etc.).
2. I'm an individual creating my own website. Which plan do I need?
If you're building your own website, you only need a Site plan. The best plan for you depends on your website's needs:
- Basic: For simple websites without a CMS (e.g., a portfolio or landing page).
- CMS: For blogs, news sites, or any content-driven website that needs Webflow's CMS.
- Business: For larger websites with high traffic, requiring more CMS items, bandwidth, and form submissions.
- Ecommerce: For online stores, with different tiers depending on your sales volume and the number of products you offer.
3. I'm a freelancer/agency building websites for clients. What plans should I consider?
As a freelancer or agency, you need both a Workspace plan and a Site plan:
- Workspace Plan: Choose between Freelancer or Agency depending on the number of staging sites you need.
- Site Plan: You'll need a separate Site plan for each client website you host on Webflow. The specific plan will depend on your client's website needs (as outlined in question 2).
4. What's the difference between CMS items and static pages?
Static pages are individual pages built in Webflow Designer. They are fixed and don't change dynamically.
CMS items are entries within a Webflow CMS collection. They follow a template and can be dynamically generated, making them ideal for content like blog posts, product listings, or team member profiles. Your Site Plan will have a limit on how many CMS items you can have.
5. What is Webflow localization, and do I need it?
Webflow localization allows you to create different versions of your website for different languages and regions. This includes translating content, adapting imagery, and optimizing SEO for specific locales.
You'll need localization if you plan to target audiences speaking different languages. Webflow offers additional pricing plans for localization, depending on the number of locales and features you require.
6. Can I upgrade or downgrade my plan later?
Yes, you can upgrade or downgrade your Site Plan or Workspace Plan at any time to adjust to your changing needs.
7. What are the benefits of choosing a yearly plan over a monthly plan?
Webflow offers discounts for choosing yearly plans. You usually save around 15% compared to paying monthly, making it more cost-effective in the long run.
8. What if I need more features or support than the standard plans offer?
Webflow offers an Enterprise option for both Site plans and Workspace plans. This allows you to customize your plan with tailored features, increased resources, and dedicated support. Contact Webflow's sales team for a personalized quote.
